A Game by Raja T M

Marketing
Premier
League

A strategy game for marketing and GTM teams. Build a portfolio. Survive the market. Discover what actually wins.

Bring MPL to Your Team Read the Story →
8
Franchises
6
Turning Points
60
Minutes
1
Lesson
What Is MPL

The League Is a Mirror

Most marketing strategy training gives you frameworks. MPL gives you consequences. Eight teams compete as franchise owners in a simulated B2B marketing league — each building a portfolio of marketing capabilities under a fixed budget, real constraints, and disruptions that mirror what actually happens inside organisations.

Budgets get cut mid-year. A board mandate overrides your strategy. A late-season signing changes the math. Your Impact Player underperforms. Your rival gets an edge you didn't see coming.

The game is designed to break every strategy in the room. That's the point.

How It Works

Six Turning Points

Teams never see raw scores — only chip states. Healthy. Exposed. Damaged. They must read the room, adapt their strategy, and defend their thesis when the market breaks their plan.

1
The Draft
Each franchise selects 5–6 marketing capabilities within a ₹100 Cr budget. Every capability has a cost and a strength profile across Pipeline, Brand, Customer, and Agility.
2
TP1 · Budget Freeze
The board cuts the marketing budget. One capability must be benched. Expensive choices carry a hidden penalty.
3
TP2 · Star Player Trade
Every franchise must offer a trade. You can refuse — but refusal costs you. The transfer window is open for one round.
4
TP3 · Impact Player
Each franchise nominates one capability to carry the team. That capability's contribution is amplified — choose the wrong one and the gap widens.
5
TP4 · Mega Auction
A late-season signing — Buying Signals — becomes available. One franchise wins the auction. It comes with a special advantage and a forced choice.
6
TP5 · Sponsor Mandate
Your title sponsor issues a mandate: one dimension becomes the only thing that counts. Capabilities that score zero there contribute nothing.
7
TP6 · Last Campaign
Final activation. Everything you've built comes down to this. Franchise DNA multipliers apply in full.
The Scoring System

Chips, Not Scores

Participants never see raw numbers. Every dimension of their portfolio — Pipeline, Brand, Customer, Agility — is expressed as a chip state. The facilitator reads the chips. The room reacts to the chips.

🟢
Healthy
Score ≥ 10
🟡
Exposed
Score 5–9
🔴
Damaged
Score ≤ 4
The Franchises

Eight Ways to Win

Each franchise has a DNA — a belief about what wins in marketing, and a built-in multiplier on two specific capabilities. Your franchise isn't a costume. It's a strategic constraint.

MI
Mumbai Indians
Systems win championships
CSK
Chennai Super Kings
Experience compounds
RCB
Royal Challengers
Talent changes games
GT
Gujarat Titans
Data beats instinct
SRH
Sunrisers Hyderabad
Speed beats perfection
KKR
Kolkata Knight Riders
Community is the moat
DC
Delhi Capitals
Optimize every decision
RR
Rajasthan Royals
Invest before everyone else
"Every franchise in this room had a coherent strategy at draft time. The game changed. That's not failure — that's the league. Adaptability is the capability. Every other capability is temporarily valuable."
The closing debrief — Marketing Premier League
Book a Session
Bring MPL to Your Team

MPL runs in 60 minutes for up to 40 participants. Ideal for marketing teams, leadership offsites, and community events.

Get in Touch
✍️ Behind the Game