The
ABM
Heist
"No deck. A workbook on every table. ABM rebuilt as a heist."
The Spark
In May 2026 I ran an ABM masterclass at Kissflow HQ for nearly 90 marketers, founders, and business leaders, hosted by the Chennai Marketers Circle. I didn't want to lecture through another framework, so I rebuilt the whole thing as a Money Heist operation: casing the joint means mapping the buying committee, and the crew's plan is your channel strategy.
How It Plays
The buying committee gets mapped as a crew — User, Influencer, Decision Maker, Blocker — using cultural metaphors the room already knew: the Vijay/TVK campaign as a case study, a banana-leaf meal as sequencing, fishing with a spear instead of a net.
You Leave With
A completed ABM plan, built together in pen, in a physical workbook — no deck, no slides.
"He did not teach ABM. He shared what running it in the real world actually looks like."
"One of the strongest ABM sessions Chennai's B2B marketing community has seen."Chennai Marketers Circle
By The Numbers
Kissflow HQ, May 2026.
Hosted by the Chennai Marketers Circle, ~90 attendees.
Professor Raja.
Attendees tagged the interactive, lab-style teaching approach "Professor Raja".
Community Benchmark.
One of the strongest ABM sessions Chennai's B2B marketing community has seen.
Bring the heist to your team.
Let's talk — find out how a structured heist plan builds a stronger, more resilient pipeline.