Work

Campaigns, games & communities

None of it worked because it was loud. It worked because it was coherent. Every piece reinforced a single truth about who we were and who we served.

01 · Signature

Marketing Premier League

A strategy game I designed to teach marketing through competitive play. Eight franchises compete to build the highest-performing portfolio within a fixed budget and real constraints. Six turning points mirror what actually happens inside B2B organisations: budgets slashed mid-year, board mandates that override strategy, a late-season signing that changes the math.

Teams never see raw scores, only chip states: Healthy, Exposed, Damaged. They read the room, trade assets, and defend their thesis when the game breaks their plan. It teaches one thing without saying it until the end: adaptability is the capability.

Play / explore MPL →
Live on screen at the India SaaS & Marketing Tech Summit 2026, Bengaluru — Marketing Premier League

02 / Brand strategy through play

Brand Premier League (BPL)

Teams build a brand portfolio within a fixed budget, then respond to copycat competitors, unexpected moments and reputation pressure.

I built this brand-focused adaptation for the B2B Blue / Digital Uncovered Brand Conference at Kissflow HQ, Chennai, on 12 September 2026. Participants played with franchise boards and capability cards around the table.

Explore BPL
Participants drafting brand capabilities during Brand Premier League at Kissflow HQ
03 · Masterclass

The ABM Heist

In May 2026, I ran an Account-Based Marketing masterclass at Kissflow HQ for nearly 90 marketers, founders and business leaders, hosted by the Chennai Marketers Circle. No deck. A physical workbook on every table. ABM rebuilt as a Money Heist operation: the buying committee mapped as a crew, channels as the plan, sequencing as the operation.

The community called it one of the strongest ABM sessions Chennai's B2B marketing community has seen.

The ABM Heist masterclass, Kissflow HQ, May 2026
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04 · Signature Format

The Beachhead Game

On 14 August 2026 at 5:00 PM, I ran “T Nagar to Times Square: Find your Beachhead for Enterprise Marketing” as a virtual workshop for Chennai Marketers & Founders’ Friday Collective #26. A 13-point GTM philosophy became a live decision exercise rather than a slide of principles.

About 22 participants chose a market, cut a budget and defended a 90-day account-based plan. Their closing reflections included “Concentrated target,” “Fix your strategy” and “Anti spray and pray.” The lesson landed without being stated: focus beats scale in the early stages.

Read the full story →
05 · Signature Format

The Mandate Table

A 45-minute exercise that makes a room's real priorities visible — including to itself. Built first for my own team at Kissflow, then rebuilt from scratch for a completely different room: US Higher Ed CIOs.

Everyone writes their Problem Card privately, drops from seven cards to three, and the room sees its real priorities revealed at once, side by side.

Raja running the Mandate Table at the RTM Higher Ed CIO Congress, San Diego
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06 / Leadership framework

The Decision Mirror

Clarity. Courage. Commitment. Movement. Four questions for examining a consequential decision, developed as a team through the Kissflow Leadership Program.

Explore the framework
07 · Campaign vault

Campaigns that stayed

Dubai: the helicopter experience

The question behind a shared experience and the B2B Momentum Award it received.

Read the campaign story
Hot-air balloon experience

A separate CXO activation in Dubai.

Helicopter experience over the Palm

B2B Momentum Award winner. Dubai.

Supercar drives for CXOs

Houston.

Aerial banner & branded truck at OTC

Houston.

Dungeons & Dragons + hot-sauce kits

Gartner CIO Community Summit. Houston.

Filter coffee + Chennai dabra set

IDC CIO Summit. Madrid.

Live caricature at the booth

Frankfurt.

Comic books as B2B collateral

Globally distributed.

Thirukkural verses as enterprise gifts

Culture-rooted, globally distributed.

Two-day AI workshop for marketers

Clay, Bolt, HubSpot AI.

Multilingual GTM across Europe

A dozen languages.

Kissflow homepage relaunch

2025.

Enterprise events, US & EU

Gartner, IDC, OTC, Reuters and more.

08 · Being a giver

None of us get there alone

"பயன்தூக்கார் செய்த உதவி நயன்தூக்கின் நன்மை கடலின் பெரிது."

Help given without expecting anything in return, if weighed, will be vaster than the sea.

In 2023, I offered personalised video responses to anyone with a question on marketing, career, or building a team. More than 50 people showed up. Some wrote back months later to say something from that conversation had shifted things for them.

Whatever knowledge I have was built by the investment of hundreds of people. If some of it can save someone a few months of struggle, I share it. I continue to open slots periodically for one-on-one conversations. Follow me on LinkedIn to know when the next round opens.

Bring this to your team

Brand Premier League, Marketing Premier League, the ABM Heist, or a conversation about the right session for your team.

Let's talk →