Campaigns, games & communities

A strategy game I designed to teach marketing through competitive play. Eight franchises compete to build the highest-performing portfolio within a fixed budget and real constraints. Six turning points mirror what actually happens inside B2B organisations: budgets slashed mid-year, board mandates that override strategy, a late-season signing that changes the math.

Teams never see raw scores, only chip states: Healthy, Exposed, Damaged. They read the room, trade assets, and defend their thesis when the game breaks their plan. It teaches one thing without saying it until the end: adaptability is the capability.