Work · Raja T M

01 · Signature

Marketing Premier League

A strategy game I designed to teach marketing through competitive play. Eight franchises compete to build the highest-performing portfolio within a fixed budget and real constraints. Six turning points mirror what actually happens inside B2B organisations: budgets slashed mid-year, board mandates that override strategy, a late-season signing that changes the math.

Teams never see raw scores, only chip states: Healthy, Exposed, Damaged. They read the room, trade assets, and defend their thesis when the game breaks their plan. It teaches one thing without saying it until the end: adaptability is the capability.

Play / explore MPL →

Live on screen at the India SaaS & Marketing Tech Summit 2026, Bengaluru — Marketing Premier League

02 · Masterclass

The ABM Heist

In May 2026, I ran an Account-Based Marketing masterclass at Kissflow HQ for nearly 90 marketers, founders and business leaders, hosted by the Chennai Marketers Circle. No deck. A physical workbook on every table. ABM rebuilt as a Money Heist operation: the buying committee mapped as a crew, channels as the plan, sequencing as the operation.

The community called it one of the strongest ABM sessions Chennai's B2B marketing community has seen.

The ABM Heist masterclass, Kissflow HQ, May 2026

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03 · Signature Format

The Beachhead Game

Built for a session called Enterprise Marketing in the Modern Era, for Chennai Marketers and Founders. A 13-point GTM philosophy from a real advisory engagement, turned into a live decision exercise instead of a slide of principles — a path from T Nagar, where everyone is your customer, to a real beachhead or not.

It ran once, live, for about 22 attendees. The lesson landed without being stated: focus beats scale in the early stages.

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04 · Signature Format

The Mandate Table

A 45-minute exercise that makes a room's real priorities visible — including to itself. Built first for my own team at Kissflow, then rebuilt from scratch for a completely different room: US Higher Ed CIOs.

Everyone writes their Problem Card privately, drops from seven cards to three, and the room sees its real priorities revealed at once, side by side.

Raja running the Mandate Table at the RTM Higher Ed CIO Congress, San Diego

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05 · Campaign vault

Campaigns that stayed

Hot-air balloon rides over the Palm

B2B Momentum Award winner. Dubai.

Supercar drives for CXOs

Houston.

Aerial banner & branded truck at OTC

Houston.

Dungeons & Dragons + hot-sauce kits

Gartner CIO Community Summit. Houston.

Filter coffee + Chennai dabra set

IDC CIO Summit. Madrid.

Live caricature at the booth

Frankfurt.

Comic books as B2B collateral

Globally distributed.

Thirukkural verses as enterprise gifts

Culture-rooted, globally distributed.

Two-day AI workshop for marketers

Clay, Bolt, HubSpot AI.

Multilingual GTM across Europe

A dozen languages.

Kissflow homepage relaunch

2025.

Enterprise events, US & EU

Gartner, IDC, OTC, Reuters and more.

06 · Being a giver

None of us get there alone

"பயன்தூக்கார் செய்த உதவி நயன்தூக்கின் நன்மை கடலின் பெரிது."

Help given without expecting anything in return, if weighed, will be vaster than the sea.

In 2023, I offered personalised video responses to anyone with a question on marketing, career, or building a team. More than 50 people showed up. Some wrote back months later to say something from that conversation had shifted things for them.

Whatever knowledge I have was built by the investment of hundreds of people. If some of it can save someone a few months of struggle, I share it. I continue to open slots periodically for one-on-one conversations. Follow me on LinkedIn to know when the next round opens.

Bring this to your team

Marketing Premier League, the ABM Heist, or a custom session for your marketing team or leadership offsite.

Let's talk →