arrow_backBack to Work
Signature Format

The Beachhead Game

"If you had only 90 days, limited budget, and no permission to chase everyone — where would you place your bet?"

Live run 14 Aug 2026
Event Friday Collective #26
Duration 60 Minutes
Format Individual
Structure 10 Moves
Pacing Facilitator
01

The Spark

Built for “T Nagar to Times Square: Find your Beachhead for Enterprise Marketing”, a virtual Chennai Marketers & Founders Friday Collective #26 session held at 5:00 PM on 14 August 2026. I had a 13-point GTM philosophy from a real advisory engagement, and didn't want to present it as a slide of principles.

So the framework stays invisible — what the room actually experiences is a map, from T Nagar, where everyone is your customer, to a real beachhead or not.

02

How It Plays

Choose arrow_forward Investigate arrow_forward Distinguish arrow_forward Position arrow_forward Pattern arrow_forward Expand arrow_forward Sacrifice arrow_forward Abandon arrow_forward Defend arrow_forward Commit

The Climax

It climaxes in one deliberately uncomfortable moment — your screen goes blank, your CEO walks in, and you have 60 seconds to defend why you're only going after 30 of the 3,000 companies in your market.

You Leave With

A personal, submitted 90-Day Beachhead Plan — not a shared leaderboard.

format_quote

Focus beats scale in the early stages.

The Core Lesson
03

What the Room Said

"Look for the battle of Normandy."

— Unprompted, from the audience word cloud, live closing poll

Aftermath

chat_bubble

"Really appreciate your inputs and insights as always"

— Karthik Shankar

chat_bubble

"The best session from my fav marketer."

— Darsh

Friday Collective #26 · 14 August 2026

The game, live with the room

The virtual session moved from an opening definition of enterprise marketing into a working positioning wedge, candidate-account matrix and a plan participants could defend.

Raja T M presenting the Beachhead Game positioning and account-planning exercise during Friday Collective 26
Position + Pattern: participants move from a broad market toward a defendable beachhead.
Opening Slido word cloud from the Beachhead session asking what enterprise marketing means, with scaling as the largest response
The opening word cloud surfaced scaling, complexity, ABM, pipeline and long sales cycles before the game began.
04

By the Numbers

  • check_circle Live-tested once — Chennai Marketers and Founders, ~22 live attendees (online)
  • poll Confidence poll asked before and after: "how confident are you that you know where to focus your enterprise marketing for the next 90 days?"
  • folder_shared A request came in afterward for the recording; notes were shared instead.

Bring the Beachhead Game to your next planning session.

Let's Talk arrow_forward