The Beachhead Game
"If you had only 90 days, limited budget, and no permission to chase everyone — where would you place your bet?"
The Spark
Built for a session called Enterprise Marketing in the Modern Era, for Chennai Marketers and Founders. I had a 13-point GTM philosophy from a real advisory engagement, and didn't want to present it as a slide of principles.
So the framework stays invisible — what the room actually experiences is a map, from T Nagar, where everyone is your customer, to a real beachhead or not.
How It Plays
The Climax
It climaxes in one deliberately uncomfortable moment — your screen goes blank, your CEO walks in, and you have 60 seconds to defend why you're only going after 30 of the 3,000 companies in your market.
You Leave With
A personal, submitted 90-Day Beachhead Plan — not a shared leaderboard.
Focus beats scale in the early stages.
The Core LessonWhat the Room Said
"Look for the battle of Normandy."
— Unprompted, from the audience word cloud, live closing poll
Aftermath
"Really appreciate your inputs and insights as always"
— Karthik Shankar
"The best session from my fav marketer."
— Darsh
By the Numbers
- check_circle Live-tested once — Chennai Marketers and Founders, ~22 live attendees (online)
- poll Confidence poll asked before and after: "how confident are you that you know where to focus your enterprise marketing for the next 90 days?"
- folder_shared A request came in afterward for the recording; notes were shared instead.