About
The long way
from Sattur
I grew up in Sattur, a small town in Virudhunagar district, Tamil Nadu, known for matchboxes and fountain-pen nibs. At 13, after my father's business collapsed, I dropped out of school and worked in his shop for nine years. Sixteen hours a day. Learning margins, persuasion, and how to read people before I knew those were marketing skills.
I completed my education through correspondence study at night.
In September 2007, I arrived in Chennai with ₹5,000 in savings and what my sister gave me from her first home-tuition earnings. Twenty-two interviews in twenty-five days. First job: Internet Marketing Executive. I scraped 200 emails a day.
Two people carried me through that period. Balaji Krishnamurthy, who believed in me before I gave him reason to, and Ashok Kumar Madesan, who shaped my work ethic in those early years. Everything since has stood on what they built.
I spent eleven years at Dot Com Infoway, rising to VP Marketing. In October 2021 I joined Kissflow as Senior Manager. Associate Marketing Director in 2023. Director of Marketing in January 2026.
"I'm soft-spoken by nature. Rarely the loudest voice in the room. Influence comes from consistency and trust, not volume."
I don't lecture. My sessions tend to run in the same order: humour, curiosity, framework, discussion, reflection, action. The meme contest at the top isn't a warm-up gimmick. It lowers the guard so people actually think before the hard part begins.
Being humorous is not the same as being funny. Humour is how I get a room to lean in. I'd rather run a conversation than deliver a presentation, and I'd rather someone leave seeing a problem differently than leave impressed with me.
Executive Programme in Marketing Management. Moving beyond execution into strategy, consumer behaviour, and marketing leadership.
Digital Transformation Fundamentals for Industry. A decade on, the focus widens from marketing to how AI and technology reshape whole businesses.
Building at the intersection, and teaching what proves useful along the way.
A speaking invite, a question about ABM, or a conversation. I read every message.
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