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Signature Initiative · Brand Strategy Through Play

Brand Premier League

"Build a brand. Survive what breaks it."

Scale 8 Franchises
Format 60 Minutes
Events 6 Turning Points
Capacity Up to 40 Players
01

The Spark

I designed Brand Premier League to put brand strategy on the table. Teams choose the capabilities they want to invest in, then discover what happens to those choices under pressure. It builds on Marketing Premier League, with a different focus: what makes a brand endure.

A fixed budget makes every choice matter. A copycat competitor, an unexpected founder moment and a reputation crisis change the conditions. Teams have to decide what to keep, what to give up and what to protect.

02

In the Room

Brand Conference · Chennai
· Kissflow HQ

At Brand Conference in Chennai, participants played BPL with franchise boards, capability cards and their teammates around the table. There was room for both concentration and laughter.

These moments capture the experience: looking at the options, considering a portfolio together and enjoying the game.

Raja T M introducing Brand Premier League beside the Build a brand, survive what breaks it screen
Introducing the premise: build a brand, then survive what tests it.
Raja T M facilitating the Brand Premier League discussion with participants
A facilitated game, with each decision defended in the room.
Three Brand Premier League participants smiling as they discuss a decision at their table
Brand strategy becomes a team conversation.
Participants standing around a table studying their Brand Premier League capability-card draft
Build the portfolio. Make the trade-offs visible.
A participant reviewing the Delhi Aspirants franchise board and brand capability cards
Every card is a choice: identity, storytelling, community, reputation and more.
Brand Premier League participants reviewing their selected capability cards across the table
Review the portfolio before the next disruption changes the game.
03

How It Plays

Teams draft a portfolio of brand capabilities, respond to six turning points and finish with a discussion about their choices. The format runs for around 60 minutes.

circleDraft
circleBudget Freeze
circleThe Copycat
circleFounder Moment
circleViral Auction
warningReputation Crisis
circleSignature Campaign
check_circleOwners' Meeting

Scoring Dimensions

V
Visibility

Market presence and share of voice.

S
Signature

Distinctiveness and brand recall.

R
Reputation

Public trust and equity resilience.

A
Agility

Speed of strategic recalibration.

format_quote

What would you protect when the game changes?

You Leave With A shared experience to reflect on: the choices you made, what changed and what you would protect next time.

Bring BPL to your team

A facilitated brand-strategy game for marketing teams, leadership offsites and communities. Around 60 minutes, for up to 40 participants.

Discuss a session chat_bubble